Advertising/Media/Marketing

Utilis Advisory Group has partnered with top New York advertising agencies enabling them to acquire nationally known energy clients and effectively target/manage natural gas and solar campaigns. Services provided include:

  • Crafting commercially relevant new business pitches
  • Advising strategic planning teams on energy issues and markets
  • Interpreting industry/consumer psychographics
  • Reviewing ad concepts for technical correctness
  • Educating account teams on client/consumer energy issues
  • Recommending new energy-related ideas to proactively pitch clients


Recent Success

$80 Million Natural Gas Campaign – Using our insight and knowledge of US natural gas markets, fundamentals and prices to acquire a natural gas association client for a major agency and help create a national television/radio and print campaign to increase fuel market share. Our strategy: 1) exploits recent commodity price declines and 2) capitalizes on the fuel’s relatively clean emissions to both educate policy makers and promote utility coal-to-natural gas fuel switching.